Updated September 8, 2026
Klaviyo vs Mailchimp
Winner
Klaviyo
For any business selling products, Klaviyo wins on automation depth and revenue attribution. Mailchimp's advantage is familiarity, and that is not enough at scale.
Visit KlaviyoSide by side
Score comparison
| Factor | Klaviyo | Mailchimp |
|---|---|---|
| TRI Score | 89.1 | 82.5 |
| Capability 30% | 94 | 84 |
| Value 20% | 82 | 74 |
| Ease of Use 15% | 84 | 88 |
| Reliability 15% | 92 | 87 |
| Professional Utility 10% | 94 | 80 |
| Momentum 10% | 88 | 74 |
| Starting price | $20 | $13 |
| Free plan | Yes | Yes |
| Best for | Ecommerce brands | Teams already trained on it |
Where it ranks
Klaviyo
Where it ranks