Intuit · Last verified September 8, 2026
Mailchimp
Familiar, and increasingly hard to justify on price.
TRI Score
82.5
Very Good
#4 Best Email Marketing Software
Overview
Our assessment
Mailchimp remains capable and easy to start, but on cost per subscriber and automation depth it now loses to every leader in the category. Its ranking is held up by ubiquity, not value.
Best for
- Teams already trained on it
- Simple broadcast email
Not ideal for
- Fast-growing lists
- Revenue-driven automation
Score breakdown
Why it scored 82.5
- Capability30%
- 84
- Value20%
- 74
- Ease of Use15%
- 88
- Reliability15%
- 87
- Professional Utility10%
- 80
- Momentum10%
- 74
How much the product can actually do, and how well it does the core job.
What you get for the price, including what the free plan really covers.
Time from signup to useful result, without training or a consultant.
Consistency, uptime, support responsiveness and predictable behaviour.
How well it fits real professional workflows, not demos.
Rate of meaningful improvement over the last two evaluation cycles.
Trade-offs
Strengths and weaknesses
- Very familiar interface
- Wide integration support
- Poor value as the list grows
- Contact counting inflates bills
Score history
How the score moved
- Jan 202680.1
- Apr 202680.9
- Jun 202681.7
- Sep 202682.5Latest evaluation cycle.
Head-to-head
Compared with
Evidence
Sources
- Public dataPublic pricing and documentation
Where a claim could not be verified, we label it rather than estimate it. Read the methodology.