Salesforce · Last verified September 8, 2026
Salesforce
Unmatched depth, wrong answer for most small teams.
TRI Score
87.8
Excellent
#2 Best CRM for Small Business
Overview
Our assessment
Salesforce scores highest on Capability in the category and lowest on Ease of Use. For a five-person team the administration burden usually outweighs the power.
Best for
- Complex sales organisations
- Teams with an administrator
Not ideal for
- Small teams without dedicated ops
Score breakdown
Why it scored 87.8
- Capability30%
- 97
- Value20%
- 74
- Ease of Use15%
- 72
- Reliability15%
- 94
- Professional Utility10%
- 95
- Momentum10%
- 84
How much the product can actually do, and how well it does the core job.
What you get for the price, including what the free plan really covers.
Time from signup to useful result, without training or a consultant.
Consistency, uptime, support responsiveness and predictable behaviour.
How well it fits real professional workflows, not demos.
Rate of meaningful improvement over the last two evaluation cycles.
Trade-offs
Strengths and weaknesses
- Deepest customisation available
- Enormous ecosystem
- Requires configuration expertise
- High total cost of ownership
Score history
How the score moved
- Jan 202685.4
- Apr 202686.2
- Jun 202687.0
- Sep 202687.8Latest evaluation cycle.
Head-to-head
Compared with
- No published head-to-heads yet.
Alternatives
Others in this category
- HubSpot89.5
- Pipedrive86.2
- Follow Up Boss83.9
Evidence
Sources
- Public dataPublic pricing and documentation
Where a claim could not be verified, we label it rather than estimate it. Read the methodology.